Social Media Marketing

Purpose, purpose, purpose is the new location, location location!

Entrepreneurship

BusinessWeek writer, Spencer E. Ante provides insight as to how business owners/entrepreneurs can thrive during tough finanical times.

Marketing

Research is an essential part of owning and operating a business. Perhaps equally important is defining each facet of business especially marketing.

Brand Economics

According to data compiled in the book, The Brand Bubble, worldwide brands are now so “overvalued by the financial markets in comparison with their worth in the minds of consumers that if [the brand] bubble bursts, it could erase large portions of intangible value in firms and send a shock wave through the global economy.”

Ethics & Values

Economic decline among other hardships reveals the character of a company. More important than making a sale is to be genuinely interested in the well being of current and prospective customers.

According to BusinessWeek contributing writer, Steve McKee, using a celebrity brand to gain equity can prove counterproductive especially when celebrity laurels or worse, their integrity wanes.

Personal/Celebrity Branding

Maintaining a personal brand is as essential as maintaining a corporate brand.

Brand Ambassadors

Economic demise and the government crack down on lavish CEO severance packages, brought to light the net worth of employees as brand ambassadors.

The Life, Death and Rebirth of Brands

Networking

Casting a Wide Net